New Materials Enterprise: AI Search Optimization Brings a New Growth Engine
01
Challenge
The client is a manufacturer specializing in high-performance engineering plastics and specialty chemicals, with products widely used in cutting-edge industries such as new energy vehicles, 5G communications, and semiconductors. The company invests heavily in R&D and holds multiple international patents, but its brand awareness in overseas markets is low. With the proliferation of AI search tools, the client noticed that more procurement engineers and technical leaders are using AI assistants to screen and compare suppliers. However, on these AI platforms, the client's brand is rarely mentioned, making it nearly impossible for potential customers to find them through this emerging channel. The client realized that if they did not secure a position in AI search in time, they risked being overtaken by competitors in the future. They needed a forward-looking strategy to establish a first-mover advantage in the era of AI search.
02
Solution
We designed a "SEO + GEO dual-engine" strategy for the client, systematically enhancing the brand's visibility in AI search while consolidating its advantages in traditional search. At the GEO level, we first established the brand's "digital authority" infrastructure: creating a company entry on Wikipedia (English version), improving product information in industry encyclopedias and technical databases, and publishing technical paper abstracts on ResearchGate and Google Scholar. These high-authority information sources are key components of large language model training data. Simultaneously, we curated a series of in-depth industry content: collaborating with renowned industry analysts to publish market reports, publishing technical articles in authoritative media like Chemical Engineering Magazine, and participating in industry standard-setting while publicly releasing technical white papers. This content not only served GEO but also significantly boosted the brand's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) score in traditional search.
03
Results
Five months after implementing the GEO strategy, the brand's citation count on mainstream AI search platforms increased by 420%. When procurement professionals ask ChatGPT for "top engineering plastics suppliers in Asia," the brand now consistently appears in the top three recommendations. Inquiries from the AI search channel grew by 290%, and the average deal cycle for these inquiries was 40% shorter than traditional channels—because customers had already learned about the brand's technical capabilities and industry reputation through AI search before making contact. This case has become an industry benchmark, with the client invited to share GEO practical experience at multiple industry summits. Currently, the client has integrated GEO as one of its core marketing strategies, continuously investing in optimization to maintain a leading position in the era of AI search.
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