KMS Shelving: Multilingual Export Website for an Industrial Racking Brand

01

Project background

KMS Shelving is a manufacturer of industrial warehouse racking and storage solutions. Its product range includes heavy-duty pallet racking, mezzanine platforms, drive-in racks, cantilever racks, shuttle racking, mold racks, wire mesh decking, steel pallets, and related storage equipment.

For this type of B2B manufacturing website, overseas buyers care less about decoration and more about three practical questions: what do you sell, can I trust you, and how can I contact you?

The project therefore focused on making product capability, factory strength, certification proof, and the inquiry path clear enough for buyers to judge quickly.

02

Solution

We planned a clear export website structure for KMS Shelving. The first screen of the homepage states the positioning directly: industrial heavy-duty shelving and warehouse solutions. This helps visitors understand the company's main business immediately.

The product center organizes racking systems and warehouse equipment by category, so buyers can scan the product range quickly. For manufacturing websites, clear product grouping is often more valuable than simply placing many images on one page.

The site also strengthens trust signals such as founding year, factory location, team scale, and quality certifications. These details help new overseas buyers build initial confidence.

Visit the project website: KMS Shelving

03

Results

After launch, KMS Shelving gained a brand website better suited to overseas procurement. Buyers can understand the positioning from the homepage, review major products on the product page, evaluate factory strength on the about page, and submit inquiries through clear contact paths.

The site also creates a stronger base for future SEO and multilingual promotion. SEO means search engine optimization: helping Google understand the site and recommend it to buyers searching for related products.

The core value of this case is not just building a website, but reorganizing KMS Shelving's manufacturing capability, product system, and trust information in a way that overseas buyers can understand more easily.